Transforming a Legacy Education Platform into a Modern, High-Conversion Experience

A comprehensive UX, UI, and technical redesign of Times Course Finder that improved user engagement, platform performance, and application conversions for students seeking international education opportunities.

EdTech / UX Redesign
Noor Zainab
Noor Zainab
2024-11-15
7 minutes
Transforming a Legacy Education Platform into a Modern, High-Conversion Experience

The Challenge

Although rich in data and global programs, the legacy TCF platform struggled across critical UX, technical, and business performance metrics: Outdated UI that no longer reflected brand credibility Confusing navigation with no clear course discovery journey Slow page load times averaging 4.2 seconds Weak mobile responsiveness (only 15% of traffic came from mobile) Poor SEO performance, ranking on page 2 or lower for primary keywords Low conversion, with only 12% of users progressing beyond initial browsing Valuable content buried, making core resources hard to find

Our Solution

“We rebuilt Times Course Finder using a user-centric, research-driven, and performance-focused design strategy. The redesign delivered a cleaner interface, smarter search tools, improved SEO, and a streamlined application journey. 1. Smart Course Discovery Advanced filters and improved search logic Personalized program recommendations 2. Comprehensive Resource Hub Student-focused guides: visas, living abroad, and application processes 3. Consultant Marketplace Access to 150+ verified consultants Booking, reviews, and success stories 4. Personalized Student Dashboard Saved courses, tracked applications, and customized recommendations All elements were optimized for both desktop and mobile, ensuring consistent cross-device performance.”

Results & Impact

  • Bounce rate reduced below 15%
  • Course applications increased by over 40%
  • Load speed improved to under 2 seconds
  • Mobile traffic share grew to over 35%
  • Achieved first-page rankings for primary keywords
  • Consultant engagement doubled after redesign
Times Course Finder (TCF) is an established platform that helps students discover, compare, and apply to international university programs. Despite its extensive database and partnerships, TCF suffered from an outdated design, slow performance, and low engagement. The objective was to redesign the platform end-to-end; improving navigation, search clarity, speed, mobile experience, and SEO performance. The goal: make it the world’s most intuitive course discovery engine. ## Our Design & Development Process The project followed a structured, iterative methodology: ### 1. Discovery & Research - 25+ user interviews - Heuristic analysis - Competitive analysis across 6 platforms - Identification of pain points and opportunity gaps ### 2. Information Architecture - Card sorting exercises - Redesigned site structure - User flows for 8 key scenarios ### 3. UI/UX Design - Wireframes → Prototypes → High-fidelity mockups - 3 rounds of usability testing ### 4. Development & SEO Optimization - Modern tech stack integration - Page speed optimization - Technical + content-level SEO improvements >“The redesign process was incredibly thorough… The teams attention to detail resulted in a platform that not only looks modern but actually helps students navigate the complex process of studying abroad.” — Product Manager, Times Course Finder
educationUX designUI designproduct redesignSEO optimizationplatform developmentcase study

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