Transforming a Legacy Education Platform into a Modern, High-Conversion Experience

A comprehensive UX, UI, and technical redesign of Times Course Finder that improved user engagement, platform performance, and application conversions for students seeking international education opportunities.

EdTech / UX Redesign
Noor Zainab
Noor Zainab
2024-11-15
7 minutes
Transforming a Legacy Education Platform into a Modern, High-Conversion Experience
Times Course Finder (TCF) is an established platform that helps students discover, compare, and apply to international university programs. Despite its extensive database and partnerships, TCF suffered from an outdated design, slow performance, and low engagement. The objective was to redesign the platform end-to-end; improving navigation, search clarity, speed, mobile experience, and SEO performance. The goal: make it the world’s most intuitive course discovery engine. ## Our Design & Development Process The project followed a structured, iterative methodology: ### 1. Discovery & Research - 25+ user interviews - Heuristic analysis - Competitive analysis across 6 platforms - Identification of pain points and opportunity gaps ### 2. Information Architecture - Card sorting exercises - Redesigned site structure - User flows for 8 key scenarios ### 3. UI/UX Design - Wireframes → Prototypes → High-fidelity mockups - 3 rounds of usability testing ### 4. Development & SEO Optimization - Modern tech stack integration - Page speed optimization - Technical + content-level SEO improvements >“The redesign process was incredibly thorough… The teams attention to detail resulted in a platform that not only looks modern but actually helps students navigate the complex process of studying abroad.” — Product Manager, Times Course Finder
educationUX designUI designproduct redesignSEO optimizationplatform developmentcase study

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